Business goal: A company that helps Canadians apply for disability tax credits needed to gain two thousand new leads per month to reach their revenue goals. Leads had to cost no more than $10 each.
Description of work: I developed copy for ad captions, graphics, and video scripts based on the company’s brand voice and guidelines. In addition, I built the ad campaigns on Meta and optimized the ads weekly to improve results.
Outcome: After two months of optimizing ads, the company was gaining three thousand new leads per month at $7 per lead, surpassing their initial goals!
Samples:
Want results like this? Get in touch: amanda-lane@live.ca