18% add to cart, 7% initiate check out, 3.3% purchase on a sales page for a cold audience

Business goal: An eCommerce store needed to increase their sales–and quickly if they were to stay in business.

Description of work: I developed the copy, layout, and design of a sales page to encourage a cold audience to buy one of the store’s products.

Outcome: The sales page earned the following conversion rates its first week:

* 18% add to cart

* 7% initiate check out

* 3.3% purchase

Sample: View the sales page here.

Want results like this? Get in touch: amanda-lane@live.ca