Storytelling is why we love books and movies, but ignore marketing emails. The reason is simple. Our brains are hardwired to seek out stories. Once grabbed by one, we can’t turn away.
That’s why we’re all experts at ignoring pushy sales content. It doesn’t appeal to us in the same way as a compelling story.
The good news is that you can use stories to reach your customers in every type of content you publish from landing pages to emails. Hook your customers with carefully constructed stories where they are the heroes and you help them achieve their goals. Like your product or service is Mjolnir and they’re Thor, or you’re the Millennium Falcon and they’re Han Solo.