Sheryl and Tamara, a mother-daughter team, had worked hard to establish their luxury party supplies and clothing company. Now, they wanted to take their business to the next level by opening a physical location. To do this, they needed a strong business plan to attract an investor.
Through an iterative process, Sheryl, Tamara, and I worked together to produce a business plan that reflected their passion and background, their current business, and their plans for growing it. The plan was sent to a designer who created a final version that was beautifully printed and hard-bound to send to investors.
In the meantime, Sheryl and Tamara needed to increase sales. They decided that fashion shows would highlight just how adorable their clothing was–and encourage parents to buy. But first, they needed eye-catching ads and flyers to attract customers to their shows.
With a theme established for each fashion show or sale, I drew on their significant collection of images to produce marketing collateral. With ads, email newsletters, and print flyers to promote Enchanted Party’s events, the turn-out for their fashion shows was better than expected. And Sheryl and Tamara were right. Once parents saw the adorable clothing in-person, sales increased.
Work samples
All Things that Glitter Sample Sale ad/flyer – This was used as a print flyer and an ad in an online magazine to promote an upcoming sale.
Enchanted Party Business Plan – This is the draft version before a retail expert helped with the financials and a designer finalized the document.
Testimonial
“Amanda has an excellent breadth of knowledge within IT and social media and was also a great help in producing a business plan. Amanda is a creative and very competent young woman. She is very hard working, excellent at problem solving and always willing to go that little bit further if necessary. We have found her reliable and quick to respond to our needs.”
Sheryl Murie
Co-founder, EnchantedParty.com