Head of Marketing
Scribe Forge, 2020 – Present
- Created landing page copy to increase sales, resulting in conversion rates of 3-6%.
- Wrote evergreen newsletter funnels to drive sales and win customer loyalty with open rates of 48%.
- Developed compelling creative for Meta ads with average ROAS of 3-6.
- Conducted A/B tests on ads and website content to optimize for conversions, resulting in 25% increase in conversion rate.
- Crafted organic social media content, including graphics and videos to ensure a steady growth in followers month over month.
- Designed innovative, measurable communications and marketing strategies and campaigns to gain leads at 32 cents each.
Digital Marketer and Copywriter
Self-Employed, 2013 – Present
- Developed clear and compelling copy for clients’ digital channels to grow their audience in target demographics and to inspire customers to make a purchase.
- Created and managed content calendars to ensure optimal sharing of digital content. Maintained editorial oversight of content.
- Developed and executed content marketing and advertising strategies, including working with organizations to create brand guidelines.
Digital Marketer
Digital Hot Sauce, 2023-Present (Freelance)
- Developed creative for sales pages and ads, resulting in three thousand new leads per month for clients.
- Analyzed data from Meta ads and website analytics to iterate on creative and improve the return on investment.
- Collaborated with clients to develop email marketing campaigns to keep their existing audience engaged with open rates of 37% and unsubscribe rates of under 1%.
- Revamped website copy and design to improve website navigation and amplify the company’s offers.
Copywriter
Imperative Impact, 2017 – 2023 (Freelance)
- Produced digital content, including social media posts, newsletters, and conference reports to sale out tickets for four conference a year and to promote the conferences’ findings.
- Maintained content calendars to manage content and ensure best posting practices.
- Adhered to brand guidelines for each client.
Social Media Expert
Spodek&Co., 2018-2021 (Freelance)
- Developed engaging copy for social media and digital advertising to generate hundreds of new leads each month for clients.
- Conducted in-depth social media audits and research to inform strategy and communications plans for government agencies as well as startups.